The growth of search engine optimization has grown substantially in the last decade. This is a constantly changing landscape where marketers needs to adapt quickly. Google changes its algorithm hundreds of times a year, making it difficult to achieve the desired results. It is extremely difficult to keep track of these changes and adapt accordingly. It is safe to say that the search engine was developed by Google for people, not for sellers. A lot of consumers use search engines, and their buying habits change over time in the market.
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